品牌：石门庄园
主题：年年有余
定位：中高端
消费人群：有一定经济实力，对生活的品质要求较高，时尚、高端的消费群体

石门庄园以“年年有余”为主题，开发定位针对高端消费人群。年年有余（鱼）的概念，是中国人对美好生活的向往与祝福。中国的白酒文化及酿酒工艺源远流长，有三千多年的历史。此次任务在中国传统的基础上怎么创新，怎样让白酒包装焕发时代光芒，是今年会要去解决的问题。 造型、材质、工艺等，都是可以挖掘的创意点。中国传统元素通过现代设计运用和视觉表现有了不一样的感受。话不多说，各位通过今年会作品 来感受下现代白酒包装的艺术魅力吧！

The theme of Shimen manor is“Having more than need every year”, it’s targeted at high-end consumers. The concept of “Having more than need every year” is the yearning and blessing of Chinese people for a better life. Chinese liquor culture and liquor making technology have a long history of more than 3000 years. How to innovate on the basis of Chinese tradition and how to make the white wine packaging shine the light of the times are the problems to be solved by BoFly Design. Modeling, material, technology, etc. are all creative points that can be mined. Chinese traditional elements have different feelings through the use of modern design and visual performance. Now you can feel the artistic charm of modern white wine packaging through creative works!